This week, two workshops within the GreenCBC project were held at the Innovation and Entrepreneurship Center Tehnopolis: market analysis and cluster development.
The workshops were attended by representatives of small and medium enterprises in the field of bioeconomy, representatives of organizations to support entrepreneurship, as well as representatives of partner institutions.
On February 8, Radivoje Drobnjak, Program Activities Manager at the Science and Technology Park of Montenegro, presented in detail the importance of market research and analysis, the methods used, and the exact sequence of steps to be taken in this process. Among other things, the participants were introduced to the basics of marketing information systems, SWOT and PESTLE analysis, as well as primary and secondary research.
The second day of the workshops, February 9, was dedicated to the development of the cluster, which was discussed by Velibor Boskovic, Executive Director of the Science and Technology Park of Montenegro. Boskovic spoke about the types of clusters, the advantages and reasons for their establishment, with a special focus on the development of innovative clusters, as well as their mutual networking. Within the same workshop, participants had the opportunity to hear Tarik Zaimovic, one of the founders and CEO of ICT Cortex, a cluster that brings together 50% of the Montenegrin IT scene. He presented the development path of ICT Cortex, as an example of best practice in Montenegro.
The process of cluster development in the blue economy sector, which is underway in Montenegro, was also presented to the participants.
The main goal of the GreenCBC project is to establish a network of cross-border cooperation in the field of bioeconomy (GreenCBC network), as a solution to increase cooperation between SMEs, entrepreneurship support organizations, and research institutions, to create sustainable links between relevant actors in research and innovation in the cross-border area.
The lead partner in the project is the Croatian Chamber of Commerce, and the project partners are the Center of Competencies for Research and Development – CEKOM from Croatia, Innovation and Entrepreneurship Center Tehnopolis from Montenegro, and the Association for Development NERDA from Bosnia and Herzegovina.
The project is co-financed by the ERDF and IPA II funds of the European Union.
