First lecture in a series of lectures for tenants of Tehnopolis this year was held, titled “Using social networks with the purpose of business development, with a view to the importance of SEO”.
An interactive lecture was conducted by Andjela Lazarevic, a specialist in digital marketing and a manager at My Guide Montenegro. In the focus of the training were the following topics: the importance of digital marketing, the use of Facebook and Instagram for business purposes, the ways of promoting on social networks and how to choose the right targeting, and the use of SEO algorithms and the importance of understanding it in web design and creating content that will be published on the Internet.
