PROFILMIA

The Profilmia Lab project originated from extensive research initiatives and innovative approaches within the realm of film. It encompasses both practical and theoretical investigations with a primary emphasis on pioneering production practices, cutting-edge technologies, contemporary production models, and evolving film formats. At the core of this organization’s mission is the interplay between technology and film, serving as the fundamental principle guiding its endeavors. The overarching objective is to transcend the conventional boundaries of filmmaking by critically reflecting upon and embracing novel approaches within professional practices.

The goal of the project is the formation of Profilmia Lab, which will represent a unique research center and a multidisciplinary gathering place for all those who are interested in creative industries, new technologies and audio-visual art. The idea that shapes this organization is the networking of filmmakers, students, professors, and professionals from different industries (film, IT, gaming industry, etc.), through the construction of a modern space for experimentation and joint actions, while developing new practices and models for creating content in modern media environments. In the context of the transformation of media cultures, this organization strives to examine, articulate, intervene, and create practical approaches for setting and rethinking contemporary audio-visual practices towards a responsible technological future.

Pioneering approaches to interpretation and foundational efforts in new audio-visual practices contribute to the advancement of the cinematographic sector. This endeavor yields a diverse spectrum of sophisticated and competitive solutions, representing the focal point of research and activities undertaken by this organization. Enhancing current virtual production tools built on game-engine mechanisms and innovating by developing specialized tools tailored to the film industry are crucial steps. These initiatives aim to streamline production processes, ensuring greater efficiency and the creation of more impactful products. These efforts are essential for achieving competitiveness in the market and generating new values aligned with contemporary global practices. Among them, the following stand out: the use of new technologies and artificial intelligence to facilitate production flows and personalization of content, innovative approaches in creative processes, the use of sustainable practices in virtual production, etc.

In this regard, the vision of such an organization is:

• Achieving recognition of the virtual studio through positioning on the national and international level, as a unique center of contemporary film practices, which is based on the principles of excellence, innovation and research work
• Identification of the organization as a specific place of informal film education and a kind of development center, through the establishment of a school of virtual production, which will operate outside the institution, contributing to the development of personnel and technological capacities in the sector itself.

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