A several-day training in the area of branding clusters and the region as a destination started today in the IEC Tehnopolis.
Lecturers were MA of Marketing, Veselin Gardasevic and Ratko Batakovic, executive director of Tehnopolis.
During today’s workshop, on the example of the Agrotourism cluster “Niksic”, lecturers brought the participants closer to the process of building a brand: from creating its visual identity to specific activities for its empowerment.
In addition to the members of the Agrotourism cluster Niksic and other interested persons, the training was attended by cluster members “Probaj domace” from Podgorica.
The training was organized by Agritourism Cluster Niksic in cooperation with the Innovative Entrepreneurial Center Tehnopolis through the project for support of cluster development. This project is supported by the Ministry of Economy.
