The Sixth Conference on National Branding, organized by the Ministry of Economy, began yesterday at the Palma Hotel in Tivat. On behalf of Tehnopolis, Aleksandar Janicic, Manager for Projects and Development of Entrepreneurship is attending the conference.
The conference on national branding was opened by the Director General of the Directorate for the Development of the National Brand and Consumer Protection at the Ministry of Economy of Montenegro, Jovo Rabrenovic, and the Head of the Hans Zajdel Project Foundation for Serbia and Montenegro, Lutz Kober. The conference presented the upcoming activities related to the development, positioning and implementation of the national brand of Montenegro.
During the first day of the conference, Aleksandar Janicic presented the work of Tehnopolis as a potential user of the national brand. The achieved results in the previous period, as well as the significant positioning of Tehnopolis at the national and international level, were noticed by the Ministry of Economy of Montenegro, and Tehnopolis was recognized as a potential bearer of the visual identity and slogan of the national brand in the following period.
During the event, three panels were organized on the topic of the development of the national brand, the definition of slogans and logos, in which eminent university professors spoke, prominent Montenegrin athletes, representatives of ministries from Montenegro, as well as heads of important Montenegrin and regional institutions.
